MICA OPEN STUDIES BRAND
Maryland Institute College for Art
Brand Strategist & Copywriter
We're All Neighbors On Earth
After the covid doldrums, The Maryland Zoo was ready for a comeback. We refreshed their brand strategy and created a new messaging platform that emphasizes their role as a conservation organization. Our Spring 2022 campaign positions The Maryland Zoo as a local entry point into the wide, wonderful world of animal wildlife.
Campaign Concept: Leo Cunningham & Luke Andersen; Script: Leo Cunningham;
Video Production: Michael Farina
Messaging Platform, Campaign Video, Social, Google Display