MICA OPEN STUDIES BRAND

Client

Maryland Institute College for Art

Role

Brand Strategist & Copywriter

Agency

Mission

We're All Neighbors On Earth

After the covid doldrums, The Maryland Zoo was ready for a comeback. We refreshed their brand strategy and created a new messaging platform that emphasizes their role as a conservation organization. Our Spring 2022 campaign positions The Maryland Zoo as a local entry point into the wide, wonderful world of animal wildlife.

Campaign Concept: Leo Cunningham & Luke Andersen; Script: Leo Cunningham;
Video Production: Michael Farina

Messaging Platform, Campaign Video, Social, Google Display