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Maryland Institute College for Art (MICA)


Brand Strategist & Copywriter



Creativity For All

Maryland Institute College of Art's world class resources are available to all Baltimoreans, but few are aware of their creative opportunities. I helped the Open Studies team communicate clearly about the breadth of their offerings, and supported them as they launched a successful awareness campaign. This involved outlining their brand architecture, crafting a flexible brand voice, and developing consistent boilerplate messaging.

Brand Strategy, Digital Campaign

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Organizing the Open Studies offerings into a logical architecture provides a foundation for maximizing reach and communicating to specific audiences. We used taglines for each vertical as a way of communicating benefits concisely and as a point of visual consistency across ad and landing page creative.

Boilerplate Messaging

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Brand Voice & Tone

Digital Ad Creative

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