top of page

PFS MESSAGING & WEBCOPY

Client

Pacific Foundation Services, LLC

Role

Brand Strategist & Copywriter

Agency

n/a

Championing Trust-Based Philanthropy

Pacific Foundation Services is a full-service partner to family foundations of all sizes and a champion of the tenets of trust-based philanthropy.

​

We connected in the spring of 2022 as they prepared to launch a new identity and website. I helped refresh their messaging to align better with their thoughtful, inclusive approach to philanthropy, and wrote copy for their new site.

Messaging Platform, Web Copy

pfs logo.png
Screen Shot 2023-04-06 at 9.45.24 AM.png

After a deep-dive to refine PFS's positioning language, values, mission, and vision, I worked with their communications team to develop copy for the major pages of their new website.

​

This included a careful explanations of their offerings, crafting a slew of engaging header statements, and updating existing language to align with their new positioning.

Screen Shot 2023-04-06 at 9.00.52 AM.png
Screen Shot 2023-04-06 at 9.01.38 AM.png
Screen Shot 2023-04-06 at 9.07.53 AM.png
bottom of page