Brand Strategist & Copywriter
PFS MESSAGING & WEBCOPY
Client
Pacific Foundation Services, LLC
Role
Brand Strategist & Copywriter
Agency
n/a
Championing Trust-Based Philanthropy
Pacific Foundation Services is a full-service partner to family foundations of all sizes and a champion of the tenets of trust-based philanthropy.
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We connected in the spring of 2022 as they prepared to launch a new identity and website. I helped refresh their messaging to align better with their thoughtful, inclusive approach to philanthropy, and wrote copy for their new site.
Messaging Platform, Web Copy
After a deep-dive to refine PFS's positioning language, values, mission, and vision, I worked with their communications team to develop copy for the major pages of their new website.
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This included a careful explanations of their offerings, crafting a slew of engaging header statements, and updating existing language to align with their new positioning.
