YOU'VE GOT WILD NEIGHBORS

After the covid doldrums, The Maryland Zoo was ready for a comeback. I helped the Maryland Zoo in Baltimore shift their brand perception from an entertainment destination to a local center for wildlife conservation. I led stakeholder interviews, worked with their communications team to develop a messaging platform, and trained Zoo staff on brand voice and tone. I also concepted and wrote copy for their 2022 You've Got Wild Neighbors brand campaign.