YOU'VE GOT WILD NEIGHBORS

Client

The Maryland Zoo in Baltimore

Role

Brand Strategist & Copywriter

Agency

Mission

We're All Neighbors On Earth

After the covid doldrums, The Maryland Zoo was ready for a comeback. I helped the Maryland Zoo in Baltimore shift their brand perception from an entertainment destination to a local center for wildlife conservation. I led stakeholder interviews, worked with their communications team to develop a messaging platform, and trained Zoo staff on brand voice and tone. I also concepted and wrote copy for their 2022 You've Got Wild Neighbors brand campaign.

Campaign Concept: Leo Cunningham & Luke Andersen; Script: Leo Cunningham;
Video Production: Michael Farina

Messaging Platform, Campaign Video, Social, Google Display