YOU'VE GOT WILD NEIGHBORS
The Maryland Zoo in Baltimore
Brand Strategist & Copywriter
We're All Neighbors On Earth
After the covid doldrums, The Maryland Zoo was ready for a comeback. I helped the Maryland Zoo in Baltimore shift their brand perception from an entertainment destination to a local center for wildlife conservation. I led stakeholder interviews, worked with their communications team to develop a messaging platform, and trained Zoo staff on brand voice and tone. I also concepted and wrote copy for their 2022 You've Got Wild Neighbors brand campaign.
Campaign Concept: Leo Cunningham & Luke Andersen; Script: Leo Cunningham;
Video Production: Michael Farina
Messaging Platform, Campaign Video, Social, Google Display