NPR TINY DESK CAMPAIGN
Tiny Desks Need Merch Too
Tiny Desk is a beloved concert series hosted by National Public Radio (NPR).
The Mission team designed fresh Tiny Desk merch, and I helped them promote the new items with an email campaign that directed users to a custom Shopify site.
Email Copywriting, Web
Tiny Desk. Large Shirt?
We directed shoppers to the customized NPR Tiny Desk Shopify site through a series of emails and organic social posts. Emails spanned four phases:
Introduce new merch!
Emphasize a wide variety of options.
Yep, they've got socks.
Validate NPR superfans and encourage them to reward their loyalty and show off their impeccable taste by wearing Tiny Desk merch.
Frame merch purchases as a way to support National Public Radio.