NPR TINY DESK CAMPAIGN

Client

NPR

Role

Copywriter

Agency

Mission

Tiny Desks Need Merch Too

Tiny Desk is a beloved concert series hosted by National Public Radio (NPR).

The Mission team designed fresh Tiny Desk merch, and I helped them promote the new items with an email campaign that directed users to a custom Shopify site.

Email Copywriting, Web

Tiny Desk. Large Shirt?

We directed shoppers to the customized NPR Tiny Desk Shopify site through a series of emails and organic social posts. Emails spanned four phases:

Phase 1

Introduce new merch!

Phase 2

Emphasize a wide variety of options.
Yep, they've got socks.

Phase 3

Validate NPR superfans and encourage them to reward their loyalty and show off their impeccable taste by wearing Tiny Desk merch.

Phase 4

Frame merch purchases as a way to support National Public Radio.