Brand Strategist & Copywriter
NPR TINY DESK CAMPAIGN
Client
NPR
Role
Copywriter
Agency
Mission
Tiny Desks Need Merch Too
Tiny Desk is a beloved concert series hosted by National Public Radio (NPR).
The Mission team designed fresh Tiny Desk merch, and I helped them promote the new items with an email campaign that directed users to a custom Shopify site.
Email Copywriting, Web



Tiny Desk. Large Shirt?
We directed shoppers to the customized NPR Tiny Desk Shopify site through a series of emails and organic social posts. Emails spanned four phases:
Phase 1
Introduce new merch!
Phase 2
Emphasize a wide variety of options.
Yep, they've got socks.
Phase 3
Validate NPR superfans and encourage them to reward their loyalty and show off their impeccable taste by wearing Tiny Desk merch.
Phase 4
Frame merch purchases as a way to support National Public Radio.



