Do It With Facts Campaign
Baltimore City Health Department
Brand Strategist & Copywriter
No Stigma. No Bullsh#t.
The UChoose initiative is a project of the Baltimore City Health Department and The Family League of Baltimore with the support of Planned Parenthood of Maryland.
With input from their Youth Advisory Council, I developed a messaging platform and voice that would resonate with young people looking for honest information about sexual health and wellness. We used OOH and organic social to build brand trust and encourage young folks to explore UChoose’s online resources.
Brand & Messaging Platform, Campaign Assets